Embracing Cultural Identity in Entrepreneurship
Navigating the world of entrepreneurship as an international student has been a journey filled with lessons, challenges, and opportunities. As someone deeply rooted in Mexican culture, I’ve found that embracing my heritage has been an incredible strength, especially in the world of business and innovation.
One of the ways I’ve channeled my culture into my entrepreneurial pursuits is through the idea of introducing Mexican desserts like flan, churros, and pastel tres leches to a broader audience. The concept isn’t just about selling delicious treats; it’s about creating a meaningful connection. It’s about sharing a piece of my culture and sparking joy in everyday moments. These desserts are more than just food; they’re symbols of celebration and comfort.
My background in business analytics and accounting has been instrumental in transforming ideas into actionable plans. Coupled with my current studies in digital marketing and business administration, I’ve been learning how to make my ideas market-ready. Whether it’s utilizing lookalike audiences for Facebook ads or identifying untapped growth opportunities, every step of the process excites me.
The journey hasn’t always been easy. My first year of college in the U.S. came with its own set of challenges, including feelings of discrimination and isolation. However, those experiences taught me resilience. They reminded me of my goals and the importance of staying true to myself. Today, those lessons inform how I approach every aspect of life, from creating inclusive products to fostering better relationships with my team.
Through my ventures, I hope to show others that cultural identity isn’t just something to be celebrated but something that can drive innovation and create meaningful change. Whether it’s a dessert or a new app, the goal is to build connections that matter—one idea at a time.